We’ve told you about the South Korean viral hit Gangnam
Style by K-Pop musician Park Jae-Sang. The song with the silly "let's
ride an invisible horse" dance move actually belies a subversive
Max Fisher of The Atlantic explains:
This skewering of the Gangnam life can be easy to miss for non-Korean.
Psy boasts that he's a real man who drinks a whole cup of coffee in
one gulp, for example, insisting he wants a women who drinks coffee.
"I think some of you may be wondering why he's making such a big
deal out of coffee, but it's not your ordinary coffee," U.S.-based
Korean blogger Jea Kim wrote
at her site, My Dear Korea. (Her English-subtitled translation of
the video is at right.) "In Korea, there's a joke poking fun at
women who eat 2,000-won (about $2) ramen for lunch and then spend 6,000
won on Starbucks coffee." They're called Doenjangnyeo, or "soybean
paste women" for their propensity to crimp on essentials so they
can over-spend on conspicuous luxuries, of which coffee is, believe
it or not, one of the most common. "The number of coffee shops
has gone up tremendously, particularly in Gangnam," Hong said.
"Coffee shops have become the place where people go to be seen
and spend ridiculous amounts of money."