2. Too clean:
It’s a paradox of public health that being too clean can sometimes lead to disease. For centuries, infants were routinely exposed to the poliovirus in their unsanitary living conditions. Polio rarely causes paralysis in infants, partly because of the maternal antibodies still present in their systems. In the 1900s, many countries cleaned up their water and sanitation systems, and houses in more affluent communities were routinely cleaned, reducing exposure to microbes. By the 1930s, ’40s, and ’50s, new mothers, especially those in the middle class, had no antibodies in their immune systems to pass on to their children. When children were exposed to the poliovirus in later years, they were defenseless against the disease.
Two Wall Street analysts point to that conclusion in reports this morning that examine the estimated $2.8B being spent on local TV this presidential election cycle from different perspectives. Only about 800,000 voters are even persuadable this year, Wells Fargo Securities’ Marci Ryvicker notes citing information from Kantar Media’s authoritative Campaign Media Analysis Group. Even more startling, she says, “the BEST way to reach such voters is through ‘fringe’ programs such as Jeopardy and Wheel Of Fortune.”
4. Now available, a podcast and full length video versions of the Penny Arcade Dungeons and Dragons adventure from PAX.