If the iPhone 5 was designed to do the only thing you’ll use it for.

Finally, an iPhone that elimintates all the unnecessary fluff, like apps, contact lists, and the abilty to have conversations with other human beings. We haven't used that crap since iPhone 3. This is all we need: photo after photo of beautiful, expensive food that we may or may not even eat. And Siri, of course. She's the only person we have left to talk to. Siri, you still there? Please don't leave us.