Consumers rebel against sexist product with hilariously smart-ass reviews.

We're not sure what Bic was thinking when it debuted its new line of pens "For Her" — perhaps that women were fed up with writing their grocery lists and tampon receipts in brutish, masculine colors like black and blue — but we do know what they're thinking now: Oh, s***. Because thanks to the internet, it didn't take long for Amazon customers — who, unlike Bic executives, have opinions on women that have progressed since the '40s — to rebel against the bizarre product line with a stream of brutally satirical online reviews. We're pretty sure whoever invented these pens will be out of a job soon, but at least he has a bright future in the Republican party.