Meet Headway: The Next Evolution in WordPress Themes

With the new Headway WordPress theme, you can visually design your blog through simple drag-and-drop editing… without needing to know everything about HTML, CSS, and PHP. In the past few years, premium WordPress themes have evolved to employ greater and greater functionality and sophistication. First, there was Revolution (which really created this whole category), then Thesis came along and blew everybody away. Now Headway is the next stage in the evolution of WordPress themes–not a small step, a big one.

For Non-Designers

Headway gives you:

A modular page design system called “leafs” (like leafs in a table, not leaves on a tree) you can drag and drop and set as various types of content (more on this in a moment). Basically, this means you don’t have to know a bunch of crazy code to design your blog–you can do it yourself.
Choose fonts for anything on the page–look, Ma, no CSS!
Built-in color-pickers let you choose font colors, element background colors, link colors, and more, instead of writing CSS code in a text editor.
Bring in RSS feeds from any source and put them anywhere.
Create a “super footer” with anything you want in it using WordPress widgets.
Have any kind of sidebars in how leafs are arranged.
Magazine-style layouts are a snap.
Complete SEO features at the blog and post level, including separate fields for noindexing the page and nofollowing links within the post.
Custom header images are super-easy to upload.
Makes you a sandwich and gets you a latte (just want to see if you’re paying attention).
Reuse existing blog content any place else as a page element (such as a sign up form). Be careful with this one, you might end up going back in time or something (which would suck, because then you’d have to use Blogger or be eaten by a dinosaur).
Twitter integration is built into Headway–no plugins needed, just enter your Twitter info and go.
Content and image rotators are built in: animated transitions between written content or images (testimonials, ads, lead story photos, images from your portfolio, whatever you want).
I’m sure I’m forgetting a thing or three, but this list looks pretty solid already.

The big takeaway from many of these benefits is that you don’t have to be an expert to use Headway. You don’t have to use hooks and custom CSS. But, if you’re a pro…

For Professional WordPress Theme Designers

If you are a developer/designer, with Headway you can slash design times.Â Headway was originally created for that very purpose: faster turnaround times on blog design projects, which means happier clients (and, freelancers, we all know what that leads to). Here’s a rundown of benefits for the pros:

The leaf system is incredibly fast to use. When you go watch the demo videos at the Headway site, you’re watching Headway’s creator working in realtime: sophisticated page layouts get created in a matter of minutes!
For extra power, there is a hooks system and the ability to have a custom CSS file.
Because Headway brings so much flexibility to the table, you can make design changes with lightning speed–and without dragging out a project because of design tweaks.
You can place your affiliate code in the footer link.
There is a developer license for Headway.

Take the Next Step in WordPress Theme Evolution: Make Headway with Your Blog

You can learn more about Headway at the site. I recommend you watch the demo videos so you can see for yourself what Headway does, and just how easily it does it.